To select wisely from the blizzard of options, you must understand the basics.
This is an expanded version of my article in PC Magazine on creating an online store, posted here due to popular demand. I received many requests from readers for additional information.
Online stores have become an essential element of doing business, but selecting wisely from the blizzard of options is difficult without an understanding of the basics. Depending on your choice, you can pay anywhere from 2% to 20% of each sale, not to mention monthly, annual, and startup fees.